zipcar harvard business case

Zipcar Case Faculty & Research Harvard Business School. WebAbstract. Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity definition, and brand building. Also provides background on writing the business.

Zipcar Case Faculty & Research Harvard Business School
Zipcar Case Faculty & Research Harvard Business School from hbr.org

WebThis case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just.

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